Abstract: the most important component of today’s business model is the scene, and the wedding as a super scene is promising. The four core elements of the scene are experience, connection, community, and data. The wedding scene was first a social center, and all the individuals associated with the new people formed the community.
wedding is known as a "industry" is from the beginning of 2008, the very long industrial chain, including catering (such as marriage banquet), tourism (such as honeymoon), beauty photography, jewelry (such as diamond); and a simple wedding ceremony also includes several major part of the wedding planning, purchasing, wedding wedding photography, wedding services, compared with our country every year more than 8 million couples get married, every married couple spent 100 thousand yuan according to the calculation, the current size of up to 800 billion market size of the wedding industry, Internet plus have a brilliant future.
wedding scenes contain untapped business models
is currently the Internet with wedding related products on the market has more than 1000, including Ali, public comment, 58 city and Ganji and other Internet heavyweights are involved, the category is divided into several categories: 1, wedding information platform, such as the city marriage Forum; 2, wedding book platform, mainly to the next line of business integration resources, to the next line of traffic to and from the main street into, such as the bride, wedding net; 3, to produce their own wedding ceremony and related notice, record app around the wedding theme, such as wedding Ji; 4, to the traditional wedding business to do O2O products.
in general, the wedding industry internet is still in the relevant industry o2o stage, few people put their eyes on the wedding scene.
to do the connection, wedding site can also be commercialized,
the most important component of today’s business model is the scene, and the wedding as a super scene is promising. The four core elements of the scene are experience, connection, community, and data. The wedding is primarily a community center, all individuals and couples related part of the community, the experience can be understood as the wedding scene all the rituals, music, food, environment, lack of connection and data is temporarily.
in connection and data areas, in fact, already has a mature Internet products, such as offline entities under the line of business and WeChat’s fresh tiger. If you use these products in the wedding scene, it may lead to a huge industry change.
in simple terms, the wedding itself is spreading property, which is currently the most widely used access to information is in fact the WeChat circle of friends, users with active dissemination and sharing environment, if this product is applied to the fresh tiger wedding, can use the fission envelopes and share commercial card vouchers and this pattern is not for.