every day you edit the WeChat public number, when you stand in the perspective of business to the production and dissemination of content, you will find that all the problems are not the same, WeChat will still be responsible for editing the user value and market benefit, which is also the highest requirement for a WeChat public number editing.
at the end of last year, I had this view at the summit on innovation and communication:
every day you edit the WeChat public number, external communication channels may be a company or a brand, but after all it is your work, even if it is an independent media in your core, and you are the editor…… When you stand in the perspective of business to the production and dissemination of content, you will find that all the problems are not the same, WeChat will still be responsible for editing the user value and market benefit, this is the highest requirement to edit a WeChat public number.
it’s an ideal situation, and I’m sure every company needs this kind of communication talent. So how do you get there? I think at least 7 self disciplines need to be achieved.
user thinking: a deep understanding of the company’s business
there are many enterprises in the recruitment of new media operators, the priority will be selected editors, reporters experience. Theoretically, this approach is correct, but it is still open to question.
new media is different from the mass media, and its information dissemination must be based on the enterprise’s own development or enterprise user demand. Without this premise, the new media would lose its basic value.
so it seems to me that the person in charge of the new media in the enterprise is the most basic ability to know the products and services of the enterprise.
don’t complain about your boss "only money" or "only text", it is the duty of the boss, is responsible for the enterprise. As the new media responsible person, your duties are very simple, to help enterprises better spread, make better soft Wen, for enterprises to bring more users and brand reputation.
, and all this can not be separated from a prerequisite: a deep understanding of the company’s business.
how to do a deep understanding of the company’s business? You have to love the company’s products and services, the values of identification with company (if not identity, to communicate, if do not agree, then quickly change the home, do not delay, on top of each other) to value for the company’s products.
specific way is nothing more than three kinds:
1, talk to the boss, talk to the business department, talk to the frontline operators. From their mouth, to understand the company’s product market position, user feedback and prospects for development and so on.
2, talk to users more. How do you have 100+ friends, the company’s official WeChat, micro-blog’s "subscribers", while operating several groups?. Observe the evaluation of the company’s products and services. Even get together with some of them and become real friends