tea as a very traditional Chinese drink, has a very long history, but also has a very high popularity in china. In short, tea originated in China, the teahouse is a paradise for those who love tea, but also a place for people to rest, entertainment and communication. Its history is very long. The teahouse is the earliest form of chatan, China earliest chatan appeared in the Jin dynasty.
now, the teahouse has not only tea place, people can love in the teahouse, tea, dinner, friends…… Therefore, the teahouse business model has become increasingly diverse! The following small series to share with you the six modes of tea business!
1, tea house
features: this restaurant with traditional tea custom business led, highlighting the rich tea culture, consumer targeting income, the higher level of cultural groups, consumption is higher, higher requirements for the quality of the staff, especially in tea, tea ceremony.
advantages: do not need too much business place, small and exquisite restaurant as the best policy, management is also more relaxed, higher profit margins, the total investment is also smaller. With cultural atmosphere, so that the operator itself appears elegant.
disadvantages: customers single and total customers less, the profit rate is high, but the traffic is very difficult to grasp, rely on the operator’s public relations ability to expand customer base, but also the high requirements for operators of their own quality, the city cultural level of consumer groups and consumer attitudes, to this kind of teahouse has great influence.
such a popular restaurant in Beijing, Fujian, Central Plains and other regions.
2, social comprehensive teahouse
features: this restaurant is the biggest characteristic of "free"; "a bowl of tea, a pot of tea, a cup of tea" is not limited to old customers; and cultural level, income difference anyway, spending three yuan five yuan, ten yuan to 100 yuan can. The restaurant business also means diversification, guests can listen to opera, in the restaurant to eat a bowl of noodles, wipe your shoes, even a haircut, play cards, can be said to be a small leisure society.
advantages: leisure folk flavor, suitable for most Chinese. Customer community wide, decoration investment does not have to be too high, thus saving costs, management is more extensive, if located in the downtown area, the business will not be too bad, small business risk.
disadvantages: the site area requirements, operating environment is noisy, the customer level is uneven, easily lead to conflict, need good coordination ability, and the relationship between public management departments also need better, although the turnover is not too low, but the profit rate is not high, because the project is not elegant and operators often lack of sense of achievement.