to do business gains and losses, this is a very normal phenomenon, there must be a good mentality to do business, if no core competitiveness, in the market economy, a large number of enterprises have achieved brilliant success, there are countless enterprises to be eliminated in the fierce competition in the market so. Leave a lot of successful experience to people, but also to the many lessons of failure.
is known as "some enterprises in the market competition of infinite perfect today, the product (service) is the only magic weapon to win the final victory, this view was relatively high technology content industries and production of large-scale enterprise identity, especially a leader has no doubt, but" marketing experts "hold this view the key to success; second kinds of Views:" winning channel channels and terminal".
this view was more popular techniques of daily products recognized by the industry, especially the sales background leaders praised it, and a lot of "marketing expert" also published the views of the long-drawn and tedious documents are introduced, all of a sudden, the people will talk about talk about marketing channels, to find a small bookstall, any one sitting a few times the car, heard several class people in the dissemination of a thought: the channel is king, terminal is king, as if everyone suddenly understand everything.
original marketing channel is king; winning the third key points of view: brand winning marketing victory brand, as long as there is a brand, what has. Here, in particular, those who hold this view, there is a large part of understanding of the brand is well-known, this view holders generally do plane, designers turned more interested in basically the CI system for import (actually a: VI specification).
in the actual economic life, we must remember the big CCTV’s failure is the view of the standard and verification of the approver, now, the brains of entrepreneurs play this slightly less, but in 2005, the famous marketing experts in several commercials, often for others to engage in public relations event planning the person that the vitality of enterprise marketing idea is still very strong failure.
reason layer infinitely: strategic level such as funding problems, product quality accident, brand crisis mismanagement, industrial development, natural selection and so on, but basically all manufacturers will be responsible for the first time to push the sales department on the marketing personnel’s responsibility would be made of straw will sell gold to sell combs to monks! Marketing is the best marketing staff!, do not sell products, only the sales staff, incompetent! Oh, poor marketing personnel.
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