current market competition is so fierce, want to succeed is not an easy thing, naturally need to master more skills. In fact, if you want to open a shop of winning, only need to master three. So, what are the three winning shop?
first recruit: imitate
since entrepreneurs lack experience. So you might as well imitate. The so-called imitation, that is, regardless of the content of the goods, the size of the space, space design, the content of the space price, business location and other competitors to imitate.
imitation strategy looks simple and effective, but the advantages and disadvantages of the use is also more obvious.
said the advantages. Following the competitors to learn the successful model can reduce market risk, but also can reduce the time of exploration. We all know that the entrepreneur’s own lack of experience is very strong, some people say that the failure rate of entrepreneurial shop up to 90%. So to open a "new" a high degree of risk, lack of ability to control it. If you can simulate the basic model of successful competitors, it will avoid many of the initial stages of the risk is not escape.
say shortcomings. Chinese people do business rush, which is inseparable from imitation. When you see a successful business, less than a year, there will be a number of new competitors in the market. So, only the imitation of the fur can accumulate experience, but it is difficult to have a long-term development.
and there’s another problem. That is, in a given market, competitors have been established, to seek the first impression, the latter will only be considered "second" or "imitators"". These latecomers if you can not determine their core competitiveness, it will not be able to fight or rob the first market and business, but also to enhance the competitors first and boss status. Your situation may be awkward.
second strokes: attack
business competition, and sometimes alone is not keep watch, if the opportunity, we must dare to move, attack each other.
The use of
attack strategy is to attack the enemy head-on. Since the positive, it is necessary to crack down on the enemy’s Achilles heel, emphasizing their advantages. This strategy is the most famous Wendy’s attack to McDonald’s "where’s the beef" strategy. Wendy couldn’t see the beef in his opponent’s hamburger. Only Wendy could see the beef and the beef.
wins or loses immediately.
if you are a children’s English class, the market competition, how do you attack your opponent