On the famous Viennese square Am Hof, 12 Croatian wineries, gathered under the brand, present their wines Vina Croatia – mosaic wines organized by the Wine Association of the Croatian Chamber of Commerce. The beginning of the implementation of the strategy was in 2013 through a clearly stated goal and strength and character of the brand as well as a desire for a clear positioning of Croatian wines on the world wine list.”We wanted to remind the Austrians of the tastes of Croatia now, in the off-season, while their impressions from the summer on our coast are still fresh, to tell them that they can buy the same products they consumed in Croatia at home ”, said Nikola Drmić from the Krauthaker winery, one of the exhibitors in Vienna, where a four-day wine promotion is underway. In addition to this winery, from September 21 to 24 Badel 1862, Degrassi, Dvanajščak, Kozol, Feravino, Iločki podrumi, Kozlović, Kutjevo, PP Orahovica, Zigante, Zlatan otok, PZ Vrbnik, Delikroat and Aura Delikatessen promote their wines and food.The goal of the event is not only to strengthen the image of Croatian wines and wineries, but the overall image of Croatia at this time before and after the season in the most important Croatian emitting tourist markets, among which Austria is especially important to winemakers. “It is known that Croatia is the most popular tourist destination for Austrians. Austrians are in love with the Croatian coast and islands, but Croatia is not only a country that boasts beautiful nature, but also excellent cuisine and first-class wines”, said Tatjana Mrvoš from the Croatian Embassy in Vienna.Photo: Hgk”Austria is a close, significant, but above all demanding market. If our wines are recognized among the Austrians, who are great connoisseurs of wine, it will certainly ensure our profits to the wider market. We hope for a successful continuation of the project. Our vision is to promote Croatian wines in all European capitals”, Said the secretary of the Wine Association of the Croatian Chamber of Commerce Igor Barbarić.”We reluctantly accepted this type of promotion. It is a great thing that we present ourselves together for easier profit in demanding markets. It is interesting to come to tourist emitting markets because consumers recognize you. Some are our regular tourists and have had the opportunity to drink our wines. It is also interesting to watch the reactions of Austrians about the similarities and differences with their wines because they are familiar with our varieties.”, Said the exhibitor Igor Hruška from PP Orahovica.Wine exports to the Austrian market are on the rise. In the first five months, we exported 718 and a half thousand liters of wine, which is more than in the whole of 2016 when we exported a total of 675 thousand liters to Austria. ”These results were achieved thanks to the past two good years of harvest, but also a series of marketing activities in EU markets through the Association of Winemakers of the Croatian Chamber of Commerce under the brand Vina croatia – vina mosaica. In the continuation, we expect further growth and placement of Croatian wines, not only on the Austrian but also on the EU market, thanks to the constant quality of Croatian wines. This event is one in a series of levers to increase the promotion and recognition of Croatian wines”, Said the president of the Croatian Chamber of Commerce Luka Burilović, who came to Vienna to support local winemakers.
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