US ski industry tallies 57.1 million visits, fifth best on record

first_imgBased on preliminary estimates, ski areas nationwide tallied 57.1 million visits for the 2008/09 season, making it the fifth best season on record. Over the last 10 seasons (1999/00 – 2008/09), the industry has averaged 56.7 million visits. The 2008/09 season represents a 0.8 percent increase from the 10-year average, and just a 5.5 percent decrease from the record 2007/08 season of 60.5 million visits. At 13.8 million visits in 2008/09, the Northeast region was up 5.5 percent from its 10-year average. Meanwhile the Southeast region, at 5.62 million visits, was up 3.8 percent from its 10-year average; the Midwest region, with 7.41 million visits, was down 1.1 percent from its 10-year average; the Rocky Mountain region, with 19.79 million visits, was up 1.3 percent from its 10-year average; and finally the Pacific West region, with 10.54 million visits, was down 5.8 percent from its 10-year average.Relatively favorable snow and weather conditions in most parts of the country during much of the season provided a strong counterbalance to the challenging economic conditions. Based on resort comments, the impact of the economy varied somewhat depending on resort location and resort type. Many day-ski areas in close proximity to major metropolitan markets benefitted as many guests chose to ski and ride at locations closer to home. Meanwhile destination resorts often reported fewer overnight visits and shorter stays. Many resorts commented that snow and weather conditions had a more powerful impact on their visitation than the economy. Overall average snowfall was down just 10 percent. The Southeast realized a 31.2 percent increase in average snowfall; the Midwest was up 1.1 percent; the Northeast was down just 10 percent; the Pacific West was down 10.2 percent; and the Rocky Mountain region was down 14.2 percent. A final report will be issued in July. For more information visit nsaa.org. THE NATIONAL SKI AREAS ASSOCIATION, LOCATED IN LAKEWOOD, COLO., IS A TRADE ASSOCIATION FORMED IN 1962 FOR SKI AREA OWNERS AND OPERATORS NATIONWIDE.last_img read more

Betfair agrees race sponsorship deal with Newcastle Racecourse

first_img Related Articles UK racing remains hopeful for crowd pilot events August 14, 2020 StumbleUpon Share Betfair has been named as the official sponsor for both the Northumberland Plate Festival and Fighting Fifth Hurdle after signing a new deal with Newcastle Racecourse and the Arena Racing Company (ARC).Listed as the feature race, the Betfair Exchange Northumberland Plate is due to be broadcast live across ITV 1 and Sky Sports Racing. Other feature races run across the three-day meeting will also include the Group 3 Betfair Exchange Chipchase Stakes and the Group 3 Betfair Exchange Hoppings Stakes.Brand Director for Betfair in Europe, Stephen Mault, commented: ‘’To add such an historic Heritage Handicap like the Northumberland Plate and the Grade One Fighting Fifth Hurdle to our ever evolving and increasing Horseracing sponsorship portfolio clearly outlines our commitment to the sport. “Our own heritage is steeped in Horseracing and we strive to give racegoers a very unique experience when they attend a Betfair sponsored race day. That is something we, in conjunction with the team at Newcastle, will be focusing on delivering in the coming weeks and months.’’ In addition to sponsoring the Northumberland Plate fixture, Betfair is also due to become the headline sponsor for the Grade One Fighting Fifth Hurdle. Run at the beginning of December over two miles, the race has been won in the last two years by two-time Champion Hurdle winner Buveur D’Air.Executive Director of Newcastle Racecourse, David Williamson, added: “We’re delighted to welcome Betfair on board as the principal partner of two of our feature meetings at Newcastle Racecourse.  The Northumberland Plate is a race very much embedded in the history of the area and we look forward to a new era with such a prestigious new sponsor.”“The Fighting Fifth often attracts some of the top two-mile hurdlers from Britain and Ireland and the clash between Buveur D’Air and Samcro was one of the most anticipated clashes of last season.” Submit Flutter moves to refine merger benefits against 2020 trading realities August 27, 2020 Share ‘Deal maker’ Rafi Ashkenazi ends Flutter tenure  August 27, 2020last_img read more