Maldives launches global advertising campaign with BBC

first_imgMaldives Marketing and PR Corporation (MMPRC) have launched a global advertising campaign with BBC in order to promote the Maldives as a tourism destination and the upcoming Visit Maldives Year 2016.The campaign that would run from September 1 to October 31, 2015 would feature the unique aspects of the Maldives tourism product in a new 30 second commercial under the tag line“Sunny side of life”, along with 4×15 sec teasers reaching a worldwide audience across important regional markets of Europe and Asia Pacific.In addition, the advertisement will also be screened on the website bbc.com, video on demand section, with a target impression of 1,020,400.The advertising campaign intends to raise the profile of the Maldives as a world class destination appealing to affluent travellers by reminding them of Maldives as a holiday destination and promote the upcoming Visit Maldives Year 2016.The Visit Maldives Year 2016 is a marketing campaign by MMPRC, with an objective to reach the goal of increasing tourist arrivals to 1.5 million with a significant increase in tourism receipts. The vision of the marketing campaign is to market the destination by strengthening the brand and positioning Maldives as an exclusive tourist destination by showcasing the islands’ diversified tourism product. This would also foster better solidarity, harmony and well-being for the people of Maldives.last_img

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